“Noa guided us to think strategically and in an organized process about the actual needs of our customers and our position in the market. Working with Noa has broadly affected all the company's stakeholders, from the developers' level of features to the business and marketing level and the way they approach customers. It also helped put the focus on the product's value proposition and roadmap.
Noa also helped us established a successful collaborative relationship between the product team and the R&D engineers. Through conversations about our daily problems and challenges, combined with Noa's considerable experience in product management roles, we managed to establish a convenient working method based on agile principles. This collaboration allowed the product manager and engineers to work comfortably with each other.”
Ido FaranHead of Product, Cylus
“Thanks to Noa’s guidance - we see the product role in a completely different light at our company.
In order to embed the product-driven mindset in the company, management also has to be recruited to the effort (a common challenge that the product team faces). To make sure we get on the right track, Noa and the team orchestrated a 2-day management offsite which revolved around the customer's journey and helped bring the point home.
Product-market fit is all that counts, and I believe whoever uses Noa's services will be able to get there quicker!”
Gal RamotVP Marketing, NRGene
“I cannot stress enough the impact she had on shaping the direction and strategy of our platform. Since the moment we started to define the product strategy, Noa kept pushing us to be more precise and make sure our story makes sense.
Working with Noa is delightful; she always knows how to bring to the conversation an example that will clarify the direction you need to go in.
Noa was also a fantastic mentor to my product group (from VP to the single PM level). Her mentorship helped them focus on their goals, prioritize to get better time management, and cope with stress.”