Deep Product

Insights and advice from the deeper layers of product leadership

Are You Using Your Creativity the Right Way?

Product managers need to be creative. But I often see them do it wrong (especially in interviews), or believing that “they don’t have it” so they can’t move up the ladder to their next level. Creativity has many forms, and you only need some of them for your product career. Here are some dos and don’ts.

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The Sales Funnel Isn’t Really a Funnel

A good product strategy helps you to acquire happy customers and retain them over time. On your way there, there are many potential weak links that can prevent it from happening. Here is how product strategy helps you overcome them.

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The Major Pitfalls of Lean Startup

Lean is a great methodology, but like any other methodology, it can be abused if not deeply understood. In my work with startups I noticed two common pitfalls – opposite sides of lean taken to the extreme without staying true to its core principles. The pitfalls are listed below, as well as how to avoid them.

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What Is Your COVID-19? and Are You Ready?

COVID-19 caught us all by surprise, and had a dramatic effect on various industries and a huge number of companies. Even if your industry or company is only mildly impacted, it is a good opportunity to stop and think about what an equivalent crisis would be in your case. Preparation goes a long way, here is how you can prepare for the worst.

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Why I Started Using Google

For me, Google’s value proposition for me wasn’t what most of you would think. Do you know why people use your product? You might be surprised by what you find if you ask the right questions.

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Do Your Meetings Serve You Well?

As product managers, you most likely spend your day in and out of meetings. This is how we make things happen. This simple tip can revolutionize your effectiveness and help you make the most out of the meetings you are having anyway.

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