What One Spotify Ad Can Teach Us About Competition

Your competition includes more than the companies that provide the same product or service as you do. Understanding the full space of competitors will help you to know and lead your product at a whole new level.

The Roadmap Dilemma

Your roadmap will change. That’s given. On the other hand, it takes so much time and effort to build one. Is it still worth it?

How to Quickly Adjust Your Strategy to the New Reality

As the world is slowly starting to come out of the health crisis, many businesses are rethinking where they should go and how. Many of the companies I work with need to readjust their product strategy, either because of force reduction or because of the change in the market itself. Let’s see how to do it fast enough.