Product Strategy 101: The Quickest Way to A/B Test Your Strategy

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think.

Product Strategy 101: The Hard Thing About Strategic Decisions

Product strategy is hard because of many reasons. But eventually, when it comes to making actual decisions, there is one barrier that prevents many leaders from reaching any conclusions. This guide reveals what it is and how to overcome it.

Product Strategy 101: It’s About Depth, Not (Just) Vision

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Post-Launch Guide for Product-Led Growth

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road.

4 Types of Speed That Are Important for Your Startup

Everyone knows startups need to move fast. It is often part of their advantage against larger and more traditional companies. But what does moving fast really mean, and why is it that important anyway? To answer this question we need to break speed down to its various meanings and treat each differently, as well as holistically where they all converge. Here is the detailed breakdown as well as tips to increase each type of speed.

Measuring Product-Market Fit: The Full Mixpanel Interview

Can product-market fit be measured? And if so, how? What are the most important things to keep an eye on during your journey towards the holy grail of startups? Here are the answers that I gave Mixpanel to their questions about this super-important topic.

How To Help Your Team Make Better Decisions

Managing smart people is a privilege, but can also be confusing at times. When is it time for you to step in, and where should you let them lead without interference? When it comes to decision making, especially with important decisions, there is a lot you can do to help this balance feel natural and beneficial for everyone involved. That’s true even if your people are more experienced than you are.

Your Problem Isn’t the Leaky Bucket, It’s the Clogged Pipe

The leaky bucket is a known metaphor in sales. If your funnel isn’t converting well, there is no point in adding more leads into it, since they will not convert and there is no gain here. But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. To understand why, we need to switch to another water-related metaphor: the clogged pipe.

Educating the Market Starts With a Need

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. There has to be an unmet need that you can answer. And yes, even Facebook had one.

The Four Components of Product Success

Strategic product thinking is hard. Especially when done as an afterthought – when the product is already in the market – it is nearly impossible to rise above specific features and metrics. Here is a framework that will help you do just that.

The Right Questions To Ask Your Customers

The strategic process requires you to interview potential customers to better understand what they need. Talking to customers is important also on an ongoing basis, to make sure you are staying in touch with the market. But what do you need to ask in these interviews? There are a few common pitfalls to avoid, so here is a quick guide.

They Don’t Understand Your Role as a Product Leader. But Do You?

The role of the product leader goes far beyond managing the product department. Unfortunately, in most companies, there is no one who can tell you that, simply because they haven’t seen it before. Here is your true responsibility as a product leader, so that it’s no longer a secret.